I’m an award-winning writer, communications consultant and trainer. I help my clients to share ideas and tell their stories in ways that connect with their target audiences – whether that’s potential customers, employees, policymakers, donors, investors or the general public. I’ve been doing it for over 25 years.
I’m a board member of 26.org.uk, a not-for-profit that works to inspire a greater love of words, in business and in life. I’m an associate partner at Dark Angels, which trains people around the world to use more creative language at work. And I run workshops in creativity and wellbeing through writing.
I’ve worked with world-famous brands, corporate leaders, charities, business schools, not-for-profits, scientists, academics and companies in just about every sector.
I like to…
* Use simple, clear words to inform, inspire and engage
* Turn abstract messages into engaging stories and ideas
* Make complex things easy to understand
* Listen to people and work out ways to help them
* Train people to use language like normal human beings
* Interview people; asking questions that reveal powerful stories and compelling ideas
What do I write?
Recent work includes: * Brand stories * Thought leadership * Employee engagement campaigns * Value propositions * Advertising campaigns * Editorial * Advertorial * Naming * Web content * Interviews * Case studies * White papers * Blogs * Video scripts * Feature articles * Research reports * Surveys
Who do I write for?
Past and current clients include: * The Economist * Ernst & Young * The Design Council * The World Economic Forum * Takeda Pharmaceutical * PricewaterhouseCoopers * KPMG * Deloitte * Accenture * Which? * Cisco * The Economic and Social Research Council *NSPCC
Why do I love this job?
I always wanted to be a writer. I still think it’s the best job in the world. I get to meet interesting, smart and passionate people. I get to collaborate with talented, creative thinkers. And I get to help people – I really like helping people, working with them to solve their problems.